The FIAT® brand partnered with one of Instagram's first and most active creator communities, #JJ, to commission its founder and top photographers to embark on a photo-documented open road adventure in the new Fiat 500L. The road trip consisted of a four city road trip, including Seattle, Portland, San Francisco and Los Angeles.

During the 4-day road trip, the #JJ team will issue five photo challenges as part of the "Open Road Challenge" contest and will host local meet-ups (InstaMeets) at designated destinations along the route. Participants who submit photos to the challenges will have a chance to win a 2015 Fiat 500L.

The resulting all-Instagram exhibition, co-curated by CMA and #JJ COMMUNITY, the largest community of photographers on Instagram, features 320 photos from 5,000 photographers representing 89 countries and generated more than 45,000 photo submissions. #MobilePhotoNow is the largest mobile photography exhibition ever presented by a museum. Through social media sharing and major international press coverage, #MobilePhotoNow has reached nearly 270 million people around the world.

ALT Hotel Toronto #ALTEXPO exhibit is a colorful and interactive mural created via a social media picture contest. Hosted by #JJ community on Instagram over 15 days. The photo contest received more than 80,000 images from participants from all over the world. The final installation features printed, laminated, and digital pictures. Five integrated LCD screens display photos submitted by hotel guests in real-time when they tag their Instagram photos with #ALTEXPO

The Wolfsonian and #JJ Community challenged social-media followers to submit photos centered on three themes prevalent in Abbott’s 1954 series: Road Trip, Signage, and Classic. The Long Road to Now: Digital Photos Inspired by Berenice Abbott’s Road Trip brings together the 15 winning entries from this photo call. The winning Instagrams posts were, hand-picked by The Wolfsonian and #JJ from over 7,000 submissions.

Irish Rail and The Entrepreneurs’ Organization, Ireland Event presents the JJ Community, which is the largest global Instagram Community, the St. Patrick‘s Day Festival, Irish Rail, and Select Hotels.

Arriving in Galway, the train station is situated right in the heart of the bustling city. Packed full of the usual city amenities, from restaurants to pubs and shops, plus a market where you’ll find handmade souvenirs of your trip, fresh produce, and everything in between. Special thanks go to the team at the St.Patrick’s Day Festival, Irish Rail, and Select Hotels.

Body Guardz wanted to create as much buzz for their #CaseForStrongWomen Campaign that was launching days before Mother's Day. The one-day photo contest with the @JJCommunity received over 1800 photos and was the largest contributor of images to the entire #CaseForStrongWomen photo contest. The final winning photo will be used as the box art for an upcoming Body Guardz package design.

Watts of Love intentionally seeks out the most vulnerable people in the developing world who live without access to electrical light.

Watts of Love delivered solar lights and headlamps to residents of the Khokana leper colony in Katmandu after the devastating Nepal earthquake in 2015.

In partnership with U4uganda we were distributed over 1000 solar lights the people of Alenga, Uganda.

After months of designing a new solar light in conduction with Molex, our Global Travel team travels to Guatemala to deliver the first set of lights to those living in darkness.

Watts of Love is dedicated to creating and donating solar-powered lamps to the 1.1 billion people living in darkness. Visit WattsOfLove.org to buy a shirt or donate.​​​​​​​ Created by Havas Ad Agency. Voice over by Academy Award nominated actor James Cromwell.

See the impact Watts of Love solar lights are having on the people of Haiti. Whether caring for children, increasing study time, or improving health: Light = HOPE.