Polaroid Mural Project

Held in collaboration with the #JJ community on Instagram, The Polaroid Museum Project perfectly marries Polaroid’s past with the future of photography. Polaroid founder, Edwin Land, was instrumental in creating and molding the concepts of instant and collaborative sharing through the celebrated Polaroid camera and photo. Decades later, it’s clear that Land couldn’t have been more on target when he decided to revolutionize the modern imaging industry by making photos quick, easy, and accessible to all. With the continued technological advances and growth of the social media landscape, today, we are all photographers. The Polaroid Museum Project honors this evolution through a multi-thousand photo mosaic of the Polaroid color spectrum and the Instant Storytellers exhibit, which celebrates nine mobile photographers in different photography categories.