ALT Hotel Toronto #ALTEXPO exhibit is a colorful and interactive mural created via a social media picture contest. Hosted by #JJ community on Instagram over 15 days. The photo contest received more than 80,000 images from participants from all over the world. The final installation features printed, laminated, and digital pictures. Five integrated LCD screens display photos submitted by hotel guests in real-time when they tag their Instagram photos with #ALTEXPO