Digital + Print Marketing Campaigns
UNITED AIRLINES MILES ON A MISSION
Watts of Love partnered with United Airlines through their Miles on a Mission program, giving travelers the opportunity to donate flight miles. Featured in United's Inflight magazine, digital ads and pre-flight announcements.
Campaign raised over 2 million donated flight miles
Program was seen by 5 million travelers.
To promote the program's incredible impact, we created custom content showcasing a United plane symbolically departing from the Watts of Love office, headed for the mission fields— bringing light to communities in need.
Due to the overwhelming success, United partnered with us three times, solidifying a powerful alliance that continues to empower lives through light.
RUN FOR LIGHT
During COVID-19, we launched our most successful Run for Light campaign to engage people in meaningful activity and raise crucial funds. The campaign creatively adapted to the restrictions by encouraging participants to take on personal challenges, like virtual runs, home workouts, or creative projects, while sharing their progress on social media.
$12K was raised and additional engagement came through matching donations.
$24K corporate sponsorships, and peer-to-peer fundraising.
The innovative approach turned the obstacle of COVID into opportunities, making this campaign our largest peer-to-peer fundraising of the year.
TRAVEL, SERVE, HELP LIGHT THE WORLD
Travel, Serve and Help Light the World, campaign was created to encourage people to embark on life-changing journeys with Watts of Love.
Campaign increased traveler participation by 50%
Increased past traveler retention by 30%.
The campaign focused on storytelling, highlighting the transformative impact that traveling with us has on both volunteers and the communities we serve. The ads emphasized the adventure of traveling with purpose, inviting people to not just visit new places, but to leave a legacy of light, compassion, and empowerment.
GO DARK, GIVE LIGHT
70% of participants met or exceeded their individual fundraising goals, a testament to effective training and leadership.
Mobilized 5000 high school students across Illinois making it one of the largest student-led fundraising initiatives in the region.
Go Dark Give Light is a social first fundraising campaign. Participants are asked to “go dark” and disconnect from all social media to educate others, raise awareness, and donations.
LIGHT UP A LIFE IN THREE EASY STEPS:
STEP 1: TAKE THE PLEDGE: Shed light on those who are living without it by pledging to log off of your mobile device and social media after sunset. As you disconnect, imagine what it’s like for the 1 billion people whose days end once the sun goes down.
STEP 2: CREATE A FUNDRAISING PAGE: Create your page at wattsoflove.org/godarkgivelight. Enlist the help of your friends, family and followers to support you as you “go dark.” Your personal fundraising page makes it easy for them to make direct contributions .
STEP 3: SPREAD THE WORD: During the daylight hours, let your social media followers know why you’re going dark and sacrificing a technological luxury. You can do so by updating your profile or posting a video to educate your followers about what a difference a single solar- powered lantern can make.
Citi Bank & AAdvantage Why Travel Matters
Watts of Love partnered with United Airlines through their Miles on a Mission program, giving travelers the opportunity to donate flight miles. Featured in United's Inflight magazine, digital ads, and pre-flight announcements.
Campaign raised over 2 million donated flight miles
Program was seen by 3 million travelers.
To promote the program's incredible impact, we created custom content showcasing a United plane symbolically departing from the Watts of Love office, headed for the mission fields— bringing light to communities in need.
SEEING IS BELIEVING
Our Seeing is believing print campaign was crafted to visually engage people, allowing them to truly grasp the transformative power of light.
Studies show that visuals can improve learning by up to 400%, making it vital to show how millions live in darkness.
By seeing this reality, we reinforce the mission of Watts of Love and highlight the life-changing impact of solar lighting.
