Experiential 360° Marketing Campaigns

FOLLOW MY FIAT

The FIAT® brand partnered with one of Instagram's first and most active creator communities, #JJ, to commission its founder and top photographers to embark on a photo-documented open road adventure in the new Fiat 500L. The road trip consisted of a four city road trip, Seattle, Portland, San Francisco & Los Angeles.

  • 39,000 photos submitted

  • 8300 participants

  • average participant had 3553 followers

    29,749,163 total people reached

During the 4-day road trip, the #JJ team issued five photo challenges as part of the "Open Road Challenge" contest and hosted local meet-ups (InstaMeets).


NIGHT VISION SEEING IS BELIEVING

This public campaign was created to help people truly see and understand the life-changing power of light. For those living without access to electricity, darkness takes over once the sun sets. With 65% of people being visual learners, this campaign harnesses the power of imagery to illuminate the profound impact light has on transforming lives and lifting communities out of darkness.


WATTS & AMPS MUSIC FESTIVAL

The Watts and Amps music festival was developed as an annual fundraiser to raise donations and awareness for Watts of Love.

  • 800 combined attendees

  • tens of thousands of dollars in donations.

  • 30% increase in new followers

Beyond that, the festival’s live auction reached viewers globally, driving an additional surge in online donations and engagement. Social media impressions skyrocketed, while local media coverage amplified the event’s impact.


COLUMBUS MUSEUM OF ART EXHIBITION

The resulting all-Instagram exhibition, co-curated by CMA and #JJ COMMUNITY, the largest community of photographers on Instagram,

  • featuring 320 photos

  • 5,000 photographers representing 89 countries

  • 45,000 photo submissions

#MobilePhotoNow is the largest mobile photography exhibition ever presented by a museum. Through social media sharing and major international press coverage.

  • #MobilePhotoNow has reached nearly 270 million people globally

  • CMA’s Instagram followers have increased by 40%

  • 200% increase in Instagram engagement

  • #MobilePhotoNow was tweeted more than 3,000

  • Reach of more than 55 million people

#MobilePhotoNow has received international press coverage with stories in Newsweek, New York Times, Internazionale, la Repubblica, as well as, Columbus Monthly, Columbus Dispatch, Columbus Alive, and dozens of other international and regional coverage reaching nearly 175 million.


TEACHING TEE-SHIRT

Light Changes Everything campaign featuring reflective tee shirts designed to raise both funds and awareness.

  • 1,000 new social media followers

  • achieved more than $100,000 in social media impressions

These special tee shirts revealed a secret message when illuminated by a camera flash, symbolizing the power of light to reveal hope and transformation.

Through initiative, we were able to shine a light on the importance of solar light and change lives, one flash at a time. In collaboration with Havas Ad Agency. Radio spots and video narrated by acclaimed actor James Cromwell.


POLAROID INTERACTIVE MURAL

The Polaroid Museum Project collaboration with the #jj community.

  • 108,000 submitted photographs

  • 38,000 photographers from 44 different countries.

The project celebrates this evolution with a multi-thousand photo mosaic of the Polaroid color spectrum and the Instant #Storytellersexhibit, featuring nine standout mobile photographers across various categories.

The interactive mural beautifully bridges Polaroid’s iconic past with the future of photography and was unveiled at the Polaroid Museum opening. Polaroid founder Edwin Land revolutionized instant, accessible photography—an innovation that continues today as social media makes us all photographers.


TO DO IS TO UNDERSTAND

A Fight for Light Pop-Up Tent will make its debut in the brightest place in America. This unique Light Changes Everything installation invites people to step into the reality of millions by experiencing total darkness. Inside, visitors will hear the nighttime sounds of remote areas and asked to perform tasks in complete darkness to better understand the daily challenges of people who do not have access to light.

For just $5, participants can "donate light," instantly illuminating the tent to reveal powerful facts about the 1 billion people living without access to electricity. These facts highlight the profound effects of darkness on education, income, and safety, driving home the urgent need for solar lighting solutions.

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